Snapchat will soon be able to offer advertisers a more sophisticated targeting capability with the introduction of a new behavioral targeting tool.
Advertisers will be able to tailor campaigns based on the type of content Snapchat users consume, by utilising data collected from users within the app.
According to Business Insider, Snapchat’s director of revenue operations Clement Xue revealed the news in an eMarketer report published earlier this week. He said Snapchat will begin to roll out the behavioral targeting capabilities in the third quarter of 2016.
It’s an interesting move given Snapchat CEO Evan Speigel’s stance against “creepy” ads, such as Read full story ›
Source: The Drum
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