Five Indonesian ad industry organisations have united, as the Indonesian Digital Measurement Consortium (IDMC), to form a single online currency, of which a two-year contract has been awarded to ComScore.
The industry measurement standard has been agreed by the Association of Asia Pacific Advertising Media (AAPAM), the Indonesian Advertisers Association (APPINA), the Indonesian Digital Association (IDA), the Indonesian E-Commerce Association (idEA) and the Indonesian Advertising Companies Association (P3I).
ComScore has been selected to be the online audience measurement partner for Indonesia until 2018, when the IDMC will undertake a review.
The appointment has been supported by the Indonesian Creative Economy Agency Read full story ›
Source: The Drum
Industry News