BP Australia has strengthened its relationship with Ogilvy after handing it the below-the-line creative and production services.
Ogilvy, which is already BP Australia’s creative agency of record, will now take responsibility for all the below-the-line creative, promotions, video and digital support.
The appointment of the WPP-owned agency is part of a lower cost model designed to deliver efficiencies for BP through technology and automation of templates, briefing, approvals and digital creative asset management. The new model will be serviced via an in-house graphic operations team based at BP in Melbourne’s Docklands.
“Ogilvy is known to many as the Read full story ›
Source: The Drum
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