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Trojan Condoms recruits a YouTuber to wear a contraceptive dress on the VMAs red carpet

on Aug 29, 2016 | 0 comments

By Rebecca Stewart

From Beyonce’s Francesco Scognamiglio dress through to Rita Ora’s Marc Jacobs’ heels, celebrities sported a host of designer look at the MTV Video Music Awards (VMAs) last night but there was one unlikely name that wanted to steal the red carpet spotlight, Trojan Condoms.

The contraceptive company asked YouTuber and ‘clinical sexologist’ Shannon Boodram to don a custom condom dress ahead of the event last last night as part of a bigger push to “spark conversations and reinforce the importance of safe sex”.

Designed by Arielle Silva the outfit was part of Trojan’s wider influener VMA campaign, which also Read full story ›

Source: The Drum