TBWAChiatDay has been named global B2B agency of record for Intel Corporation, the multinational technology company and largest global computer chip maker.
TBWA, who will run the business out of Los Angeles, will be tasked with developing an integrated global campaign aimed at senior business and IT decision makers around the world. The international agency was awarded creative and strategic duties for Intel Corporation, in what will be a shared effort between its Los Angeles and New York offices, working in close partnership with TBWA teams in other key client markets around the world.
Additionally, Doremus, whose Read full story ›
Source: The Drum
Industry News