By Minda Smiley

McDonald’s has chosen Omnicom to handle its creative account in the US following a months-long review that pitted the holding company against rival Publicis.

According to McDonald’s, Omnicom will be tasked with creating an “agency of the future” for the fast-food giant, one that prioritizes digital and data. Publicis’s Leo Burnett, one of McDonald’s longtime creative agencies, will no longer work on the business. Both Leo Burnett and Omnicom’s DDB were incumbents on the account.

“Part of building a better McDonald’s means not only making changes to our food and our restaurants but also how we conduct business and we’re excited Read full story ›

Source: The Drum