Pokémon Go has thrust the effectiveness of gaming as an engaging platform back into the mix and it seems to be a winning tactic for National Geographic too.
Isobar’s integrated campaign for a new documentary series on National Geographic about Peranakan heritage, which focuses on a game and an exhibition, was voted as the APAC Work of the Week.
The campaign aims to tease some of the highlights in the show and give people a sneak peak into the culture and history.
The exhibition will be launched in Malaysia this month to promote the start of the series.
<div contenteditable="false" entity-bundle="creative_showcase" entity-id="7266" entity-type="news_components" select="Creative Read full story ›
Source: The Drum
Industry News
