By Rebecca Stewart

Warner Bros is the first UK brand to make use of Twitter’s Promoted Stickers feature, launching a series of overlays for its forthcoming Harry Potter spinoff, Fantastic Beasts and Where to Find Them.

Stickers, which are essentially ‘visual hashtags‘, were developed by Twitter earlier this year to let users personalise their photos via a library of accessories, emojis, and props.

Writing in a blog post yesterday (29 August) Twitter’s head of editorial, Gordon Macmillan, announced that the movie giant would premiere them in the UK, adding that the new format offered advertisers the “chance to drive brand Read full story ›

Source: The Drum