The Drum Network talks to Katy Howell, managing director of social media agency Immediate Future, who tells us how retailers must embrace social to ensure maximum customer loyalty.

DN: How should retailers be using social?

KH: Many retailers focus on the short term product push and wonder why customer attrition and consumer disloyalty are on the rise. Social is in the psyche of customers today and forms an active part of the consumer purchase journey. According to Euromonitor’s Hyper-Connectivity Survey, 25 per cent of global consumers have made a purchase through social media. There are sales to be had and ROI to Read full story ›

Source: The Drum