An inside look at the social activations for TF1's 'Big Brother' in France

By Nicole Greiner

On August 29, TF1 and NT1 brought back “Secret Story”, the French adaption of “Big Brother,” for a tenth season. To create buzz and get fans excited ahead of the season premiere, boxes of ‘#SecretCookies’ were sent out to fans, social influencers and media outlets.

ICI LA VOIX
Découvrez en EXCLUSIVITÉ les secrets des candidats de #SS10 !
Plus d’informations #SecretCookieshttps://t.co/u5zm45LaDr

— Secret Story 10 (@SecretStory_TF1) August 17, 2016

The fortune cookies contained real and fake secrets Read full story ›

Source: The Drum