Rufus Olins, the chief executive of NewsWorks, is to leave the newspaper marketing body to join the Co-op in the newly created role of chief membership officer.
The Co-op’s membership programme is a key pillar of the once-ailing supermarket’s revival, with chief executive Richard Pennycook saying recently that he hoped Co-op members would generate at least half of sales across the businesses.
As such a raft of new benefits would be rolled out, including a five per cent discount on own-brand products and services alongside the guarantee that one per cent of the money they spend will go straight back into Read full story ›
Source: The Drum
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