Only the shortest sighted retailer will focus purely on selling products. Modern forward-thinking retailers recognise that their consumers are not just buying their products, but they are investing in their brands. James Fox of RBH looks at how integral to a person’s entire being brands are becoming.

Retail used to be simple. People liked the look of something, they bought it. But times are changing. We’re not just buying brands anymore, we’re investing in them. We’re investing financially, emotionally, ethically. We’re investing our time and our social reputations.

A brand invested in says many things to many observers. People will piece together Read full story ›

Source: The Drum