Oreo is seeking to “bring to life” its new flavours via a multi-channel £3.4m campaign that includes a ‘Oreo Flavour Mobile’ on London’s Southbank.
The Mondelez-owned snackmaker is marking the launch of its new mint and limited edition strawberry cheesecake biscuits with a TV spot and a seven week experiential mobile tour, which will be combined with PR and digital activity.
Created by FCB Inferno, the colourful 20-second hero animation features an updated version of the brand’s ‘Wonderfilled’ anthem, which is has used in
previous campaigns.
The experiential element of the push was created by Hey Human, and will see the Flavour Read full story ›
Source: The Drum
Industry News
