Artificial intelligence is already an effective marketing tool in large-scale marketing channels, but recently it has made headway in mobile video advertising. A recent survey of 1,000 mobile users asked if after watching a mobile video ad whether viewers were inclined to buy a product.
Nearly half of those surveyed said they never bought a product after watching a commercial video. Additionally, when asked why this was the case, 51 per cent stated they were not in the market for the product at that time of viewing and 29 per cent said the adverts were not relevant. These Read full story ›
Source: The Drum
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