By Staff Writer

Native advertising business Nativo has launched an office in London, which will act as the base of its push into Europe.

The expansion will be led by Lindsey Clarke (see above), who joins as managing director for the office and is tasked with building the company’s profile amongst European brands, agencies and publishers.

She joins from Krux where she oversaw its data-driven strategies for publishers worldwide as vice-president of global advertising strategy. Prior to that, Clarke expanded the publisher development group at Acxiom and has also held senior roles at AudienceScience and Rubicon Project.

The London office will initially focus on servicing Read full story ›

Source: The Drum