One of Captain Morgan’s top marketers has said the brand “disagrees” with an Advertising Standards Authority (ASA) ruling that has banned part of its £4.6m ‘Live Like The Captain’ campaign.
The ad, which launched in May, centered around the brand’s bearded mascot – whose face was overlaid on to a dancing character aboard an old-fashioned sailing ship.
Taking on the look of the advertiser’s logo, the man was depicted dancing with friends, upending a sofa so that someone lying on it was tipped off into standing position, and using a rope to swing from one deck to another, as on-screen Read full story ›
Source: The Drum
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