By Charlotte McEleny

Shangri-La Hotels and Resorts has launched a new loyalty scheme to entice its foodie customers into spending more in its restaurants and cafes.

The campaign is one of the first major jobs for DigitasLBi after it won the Shangri-La global task in March and built out an integrated team to support it.

The Table is a programme which gives loyal customers access to special deals and exclusive experiences, as well as the chance to build up redeemable points to reuse in the hotels.

The idea behind the campaign is to play on the emotional aspect of eating by asking ‘what are Read full story ›

Source: The Drum