By Ronan Shields

Investors are really starting to probe into the black box of programmatic

The recent spate of Q2 quarterly calls from publicly listed ad tech companies demonstrated just how much scrutiny investors are paying to the evolution of the programmatic sector, with the emergence header bidding, and in particular how they can make themselves stand out from the mainstream of ad tech companies, which increasingly offer similar services.

For instance, Rubicon Project’s stock price was heavily hit after its leadership conceded to being late into the header bidding space, while Criteo’s senior team were also scrutinised heavily on the same subject, as well Read full story ›

Source: The Drum