Glenmorangie has appointed Jack Morton to lead its global campaign for Glenmorangie Original which aims to encourage consumers to experience the whisky in a new way.
The campaign is centred on Jack Morton’s ‘Stick or Twist’ creative concept which focuses on the Scottish whisky’s brand story while offering a twist on tradition.
The ‘Stick or Twist’ idea invites customers to try the brand’s Original line by either sticking to the neat serve or twisting with ice and a twist of orange.
Sébastien Gratiot, Glenmorangie global brand manager, said: “The new on-trade campaign is an important marketing push for the brand. We’re excited to Read full story ›
Source: The Drum
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