By Ian Burrell

A short time ago it would have been preposterous to suggest that Northern & Shell, publishers of the Daily Express and Daily Star, had anything to teach Mail Online and other digital news brands.

Known for its ageing audience, clunky websites and the open hostility to digital publishing of its owner Richard “BuzzFeeds, SchmuzzFeeds” Desmond, it was deeply unfashionable with younger media buyers and journalists alike. When Desmond sold his interest in Channel 5 in 2014, his newspapers and magazine brand OK! appeared isolated; Trinity Mirror subsequently made a failed effort to buy the papers.

But suddenly the stable has a swagger Read full story ›

Source: The Drum