By Doug Zanger

Go on, admit it. You migggght have plumped up some numbers to make sure they look good to the client. I mean, maybe not to the degree that Facebook puffed up video views — or like the various scam ads that have dotted the landscape — but you get the point.

In a clever pro-bono campaign from NYC independent Walrus, the Effie Awards, dedicated to effectiveness in advertising, is putting that elephant in the room. Juicing impressions, nailing that perfect VO and, my personal favorite, the ‘ol semantics on sales figures.

One place we might take a little Read full story ›

Source: The Drum