By Laurie Fullerton

With technology creating colossal opportunities for marketing, there are still some fundamental or basic tenets to marketing that seem to be getting lost in the translation today. The Drum looked at some of the most important factors in a strong marketing strategy that have stood the test of time. They are the following.

1. Determine the Target Audience

One of the most important aspects of a marketing strategy is to determine who the target audience is. This is one of the basic principles for a marketer to adhere by in shaping an abiding marketing strategy. By determining ones target Read full story ›

Source: The Drum