Supermarket retailer Iceland could be faced with a lawsuit from the nation of Iceland forcing it to drop or less actively enforce its EU Iceland trademark.
Iceland’s ministry of foreign affairs told the PA that is considering action against the retailer, considering a cancellation action against its ownership of the Iceland trademark in the EU.
A spokesman for the Promote Iceland agency which has ties to the ministry said it wants to ensure it wants to ensure the retailer cannot hinder the operation of Icelandic firms from registering under their country’s name in the EU.
The retailer has reportedly won cases against firms Read full story ›
Source: The Drum