DDB Group Singapore has created the role of social media creative director, a first for Tribal Worldwide, for Benjamin Lee who is a well-known content creator in Singapore.
Lee joins the agency after working with them on an ad hoc basis, around his other work that includes writing plays and a radio show on Power98 FM called ‘Own time, own target’.
The agency hired Lee for his social media savvy, however, with Jeff Cheong, president of Tribal Worldwide Asia, claiming that “Ben is like a founding father of social media in Singapore, his experiences and proven-track record will push the group to Read full story ›
Source: The Drum
Industry News