Apple has kept its cool for the fifth year in a row, coming out on top of the CoolBrands survey even in the face of growing competition from the likes of Airbnb, Netflix, Instagram and Spotify.
Despite the outrage over Apple’s wireless EarPods and allegations from employees that the company culture is toxic, the brand has once again been voted as the the coolest on offer by UK shoppers and trendsetters.
The annual research asked 2500 British consumers and a panel of 36 key influencers including blogger Ella Mills (of Deliciously Ella fame), fashion designer Amanda Wakeley, and editors Read full story ›
Source: The Drum
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