By Stephen Lepitak

In the UK, 15 million tonnes of food is thrown away each year, of which 900,000 comes from the food service and hospitality sectors*. Considering the numbers living on the street or in poverty, that is a statistic which needs to be addressed, something that location-based marketing company xAd aims to do with its challenge at Do It Day.

This year at Do It Day, the one day of the year the marketing community is invited to work together to change the world, xAd will challenge the creative teams taking part to devise a system which will use its Read full story ›

Source: The Drum