Virgin Media has rolled out a new advertising sales house for the UK and Irish markets, dubbed Virgin Media Solutions that will act as the exclusive sales agency for Virgin Media’s VoD and public WiFi inventory in the UK, as well as Irish media house TV3 Group.
Virgin Media’s Ireland group will be headed up by Paula McCarthy – previously brand solutions director of TV3 group – while the UK will be lead by Gareth Vaughan Jones, who was formerly head of advertising at Virgin Media UK. They will both report to TV3 group commercial director Gavan Byrne.
David Bouchier, chief digital Read full story ›
Source: The Drum
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