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Creative Work of the Week: The Berry Company's 'chief mood officer' looks to lift the spirits of commuters

on Sep 26, 2016 | 0 comments

By Rebecca Stewart

A social experiment from The Berry Company has been chosen as our Creative Work of the Week by The Drum’s readers.

Based on its own research, which found that Brits now what kind of day they are in for by 8.12am, the family-run juice company’s latest film implores customers to ‘Make It A Berry Good Day’. Almost one in three Brits said the potential cause of being in a foul mood before heading to work was their partner, while a quarter cited their boss as the culprit.

​To offset the bad vibes and test the theory of whether someone’s day Read full story ›

Source: The Drum