By Lisa Lacy

As if humiliating humans on Jeopardy wasn’t enough, IBM’s Watson, a technology platform that says it uses natural language processing and machine learning to reveal insights from large amounts of unstructured data, is getting into the ad business.

In fact, at the IAB Mixx conference in New York, Jeremy Steinberg, global head of sales at IBM’s The Weather Company, said Watson Ads, which he called “the next frontier in advertising,” will launch the week of October 3.

Beta partners include Campbell’s, GlaxoSmithKline (GSK), Unilever and Toyota.

IBM announced Watson Ads in June, saying it will enable consumers to interact Read full story ›

Source: The Drum