While the #femvertising movement is seeing brands and advertisers think differently about how they portray women in their communications, the temptation to create content that sexualises women for clicks is still prevalent in the industry, with creative directors ‘picking up the sexist paintbrush’ to generate more eyeballs, according to Madonna Badger, co-founder of agency Badger & Winters.
Drawing on Teleflora’s recent Cannes Lions Gold win that ran with the campaign line ‘Our job is to make the finest bridal bouquets, your job is not to sleep with the bridesmaid’, Badger said until awards bodies stop rewarding sexist campaigns, then Read full story ›
Source: The Drum
Industry News