With many people in Asia Pacific being much heavier users of mobile than in the US and Europe, Google has conducted new research to find out how brands can gain cut-through.
According to James Tan, head of performance products at Google APAC, brands need to think smart when launching and optimising their apps, otherwise it’ll be an “arms race” with escalating costs.
“In developing markets such as Indonesia there is a land grab with VC money to acquire users. Marketers should think about the value of the user and then create a cost per acquisition per user and make sure they are Read full story ›
Source: The Drum
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