Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Why Greengrass and O2 Business are zeroing in on men to tackle gender inequality

on Sep 27, 2016 | 0 comments

By Katie Deighton

Gender inequality in the creative industries is firmly on the issues road-map this year, no thanks to Saatchi & Saatchi’s Kevin Roberts’ controversial words on the subject.

Both before and since the infamous Business Insider article was published, there have been countless editorials written about the continual male dominance in media and advertising, and Cannes, Dmexco and what seemed like every trade show going scheduled stage time for the subject.

Yet most of these conversations do not include men. The top authors on the matter – such as JWT’s Rachel Pashley and the indomitable Read full story ›

Source: The Drum