The release of the iPhone 7 has been greeted by the customary media coverage and hype. But for all the talk of AirPods and waterproofing we should look at who these articles are talking to – the people who are actually going to buy the devices.
It is now almost a decade since Apple revolutionised the mobile market with the release of the iPhone’s first iteration. In the UK it tore up the rulebook and scattered the then powerhouses: BlackBerry now appears to be a spent force while Microsoft’s phone business – the manufacturer formerly known as Nokia – is like Read full story ›
Source: The Drum
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