A Japanese ad promoting the eel farming industry of Shibushi city has invoked criticism and been pulled after the creative showed a purporting to fatten up and eat a teenage girl (she’s later revealed to be an eel).
In the two-minute ad, a girl is seen playing by a pool side with a hula hoop as she is kept in a swimming pool while the narrator explains he is fattening her up. He said: “I fed her delicious food until she was full, and allowed her to get plenty of sleep.”
A shock reveal at the end shows she is in Read full story ›
Source: The Drum
Industry News