ATP Media, the broadcast arm of the ATP World Tour, is set to launch a revamped version of its TennisTV streaming platform in an attempt to tap into the evolving viewing trends with the incorporation of data overlays and more live matches.
The new version of the digital platform will launch in January 2017 and will be available across web, mobile and a comprehensive list of streaming media devices, showing more ATP World Tour matches than ever before.
As part of a strategy to keep pace with the changing viewing trends and OTT consumption, the updated platform will come in the form Read full story ›
Source: The Drum
Industry News