By Kyle O'Brien

Preconceived notions about video streaming and live TV may be flipped on their collective heads by the latest report from the Video Advertising Bureau (VAB). The VAB report, “Requiem for a Stream,” is a three-part series on streaming and shows a highly competitive streaming ecosystem featuring everything from transactional and subscription services to social streaming and ad supported streams. And it sings the praises of live television viewing.

Streaming is actually a relatively small audience

Despite the streaming hype machine being on overdrive, the report found that streaming is the habit of a small number of TV devotees – 6 per cent Read full story ›

Source: The Drum