By Kyle O'Brien

Three-quarters of smartphone and tablet users said they have purchased a product or service on their devices in the past six months. This from a recent in-depth survey by the Interactive Advertising Bureau (IAB) titled “Mobile Commerce: A Global Perspective.”

The in-depth survey of mobile users in 19 countries found that mobile ads and social media can trigger interest in buying and can help with product discovery. It also found that those who use a mobile wallet make mobile purchases more frequently than average mobile shoppers.

23 per cent of mobile purchasers buy on mobile devices every week, found the study. Users Read full story ›

Source: The Drum