By Laurie Fullerton

The giant big box retailer Lowes debuted its newsroom website called “Open House” today in an attempt to take people behind the brand through a mix of feature stories and rich multimedia content. Open House is meant to provide an inside look at the way Lowe’s serves customers and communities through regularly refreshed content in four focus areas (serving communities, inspiring people, fresh thinking and inside Lowe’s).

“We wanted to create a place where we could build a deeper connection to the customers and communities we serve,” said Colleen Penhall, Lowe’s vice president of corporate communications. “Whether people Read full story ›

Source: The Drum