By Lisa Lacy
Twitter has recently repositioned itself as a news platform instead of a social platform – and the first presidential debate of 2016 made for the perfect opportunity for Twitter to showcase the power of its connected audience during newsworthy moments.
In fact, according to Twitter COO Adam Bain at the IAB Mixx event in New York, the September 26 debate was “tremendous for us,” and it was perhaps not surprisingly the most tweeted debate ever.
“If you think about the product overall, our goal is simple: Come for the live video, stay for the conversation,” Bain said of the platform’s newfound focus Read full story ›
Source: The Drum
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