Unilever’s commitment to stop stereotyping women in in its adverts is beginning to pay off after the FMCG giant revealed those brands – including Knorr, Dove, Cif and Surf – that have begun to eradicate outdated portrayals of gender are growing by 30 per cent.
Launched at Cannes Lions this year, #unstereotype comes after Unilever carried out multiple studies around the world over the last two years to better understand how female identity has evolved. Analysis of over 1000 adverts exposed that 50 per cent had a stereotypical portrayal of women.
Speaking to The Drum, Aline Santos, executive vice president Read full story ›
Source: The Drum
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