National Geographic has an impressive social media story to tell, not least because it can claim number one media brand on Instagram, but it’s Snapchat is already driving revenue for the business.
Speaking at FIPP Asia this week, Ariel Deiaco-Lohr, director of International magazine publishing at National Geographic Partners, said: “Snapchat is now one of our key revenue drivers on social media.”
“Our Snapchat audience wants things that are fun and exciting, a hit of inspiration and fun facts. On every platform our consumers want something different,” she added.
Deiaco-Lohr explained that while the formats and distribution of content was more complex, National Read full story ›
Source: The Drum
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