By Rebecca Stewart

We’ve all experienced it – the plastic bag weaving between cars on the road, the crisp packet blowing around in the park, a crumpled aluminum can blemishing a busy high street. Britain has a litter problem.

To help combat what it has called a “blight” on the landscape, Coca-Cola is calling on creatives to help it come up with a behaviour-changing campaign to encourage people to litter less and recycle more as part of The Drum’s Do It Day event.

Recognising that soft drinks packaging is too often part of the litter found on the street, the drinks giant wants Read full story ›

Source: The Drum