By Seb Joseph

Nike is quickening its move to digital design away from traditional manufacturing processes to produce prototypes at previously impossible speeds and offer fans unprecedented levels of personalisation.

It encapsulates part of the innovation push the world’s largest sportswear brand hopes can kickstart growth following an underwheliming quarter. While sales were up 8 per cent in the period, the business has seen Under Armour and Adidas chip away at its decades long dominance, losing basketball sales to the former and seeing the latter enjoy successes in the fashion footwear category in recent months.

Speaking to analysts about the performance Read full story ›

Source: The Drum