Despite the rising tide of ad blocking, increased commoditisation of display advertising, plus economic uncertainty surrounding Brexit, publishers are (publicly at least) increasingly positive when it comes to their revenue outlook, with most pinning their hopes on video advertising inventory.
Four out of five UK publishers anticipate positive growth in the next 12 months, according to the latest findings from the AOP’s Digital Publishers Revenue Index (DPRI).
The DPRI – a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte – found that amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth Read full story ›
Source: The Drum
Industry News
