It’s vital for marketers to understand how and why customers progress from one stage of the buying journey to the next. What moves someone from considering a product to buying it? How do you connect all the data points in between?

The reality is that a customer journey is made up of moments. Research has found that a car buyer can have 900 digital interactions before purchase. Nevertheless, we like to look at the customer journey broadly as taking place in stages, including awareness, purchasing and advocacy.

Understanding the modern customer path

First, there’s awareness. You don’t need to tell the Read full story ›

Source: The Drum