By Laurie Fullerton

‘Shaken, not stirred’ is the iconic image of James Bond’s preferred drink that influences millions of people when ordering a martini. The same theory can be applied to the rapidly expanding ‘influence’ economy released today by Time Out which reveals two new types of influencers. ‘Shakers’, the professional bloggers, social media stars and celebrities, defined and motivated by their large social followings and ‘makers’ a group largely ignored by advertisers despite being hugely effective at driving consumer action. The study suggests that the latter group should be ignored no longer and may be the ‘real’ James Bond of Read full story ›

Source: The Drum