By Doug Zanger

Chobani has linked up with one of the industry’s top creative shops, Wieden+Kennedy. The Portland indie was named as lead creative agency for the Norwich, New York natural food company and maker of the country’s top Greek yogurt brand. Chobani split from Droga5 in 2015 and named Horizon Media, another independent, as its media agency of record. Wieden+Kennedy won the work after an agency review.

All work will come out of the Portland office and the first round of creative is slated to launch in Q1 of 2017.

“This is an exciting time of high growth for us,” said Chobani CMO Read full story ›

Source: The Drum