Danish toy brand Lego is the UK’s most trusted brand raking in the highest CSR rating, according to data from RepTrak.
The company’s CSR tracker found Lego as the top dog in the UK, followed by Swedish furnishing firm Ikea and computing specialist Microsoft scoring 82, 80.9 and 78.6 respectively.
John Lewis and Rolls Royce follow, the only UK domiciled companies on the list taking fourth and fifth. BMW, Estee Lauder, Sony, Intel and the Walt Disney Company fill the rest of the list.
The biggest movers in the list were Burberry, moving up 10.6 points taking it to 56th place. HSBC Read full story ›
Source: The Drum