In an effort to invest in digital media, Time Inc. has set it sights on making people laugh.
Through its creative lab and content studio, The Foundry, Time Inc. has joined together with Jash, a digital network and comedy community whose founders include comedians Sarah Silverman and Michael Cera. In this joint-venture, Jash will provide the content, Time Inc. will use its digital media offerings and they will offer the content to the Time Inc. digital audience.
“Time Inc. is excited to offer its clients a new content vertical—comedy. By teaming with Jash, we will provide audiences and advertising partners with even Read full story ›
Source: The Drum