By Jennifer Faull

Argos is forging ahead with its ambitious goal of having its own-brands make up at least a third of sales by 2018 and has launched a new home wear label called The Collection, a seal of faith in the brand amid the merger with Sainsbury’s, which also has a number of its own home and electrical brands.

This is now the second year of Argos’ own-brand drive, which is being pushed forward by a dedicated team overseen by former Johnson and Johnson marketer Alyson Lockley.

Speaking to The Drum, Lockley said that her team has so far been unaffected by Read full story ›

Source: The Drum